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AllDay Marts Inc. (ALLDY) the Villar retail group and a Villar-owned supermarket chain set its final initial public offering price (IPO) at P0.60 per common share and is expected to raise up to P4.5 billion from its market debut that will give investors a discount that could push up demand to offer.

On Wednesday in the Philippine Stock Exchange (PSE), ALLDY have set the final offer price at P0.60 share means it decreases the initially proposed price which is P0.80. AllDay’s offer period starts on October 18,2021 and will run until October 25, 2021, while its market debut is set for November 3, 2021 under the ticker symbol, “ALLDY.”

“Not sure why they decided to price lower but definitely demand will be strong as a result,” said in the text message by Mr. Luis Limlingan, the sales head at local brokerage Regina Capital. “As the firm opens more stores, we believe that ALLDY will be able to sustain the uptrend of its profitability and steadily take away more and more market share from the big mid-premium supermarket players,” Mr. Luis Limlingan added. The move could stimulate investor appetite for AllDay shares.

The company (ALLDAY mart) plans to use an estimated 77.5% of proceeds to reduce its debt stock amounting to P4.1 billion, which was used to bankroll the construction of its 33 stores.

AllDay is anticipating to have a total of 45 stores by 2022 and 100 stores by the end of 2026. The remaining amount will be used for store network expansion.

If demand is strong, the company would sell 685.7 million more common shares. The grocery store will join the other Villar-controlled companies once listed in the local bourse, namely AllHome Corp., Vista Land & Lifescapes Inc., Vistamalls Inc. and Golden MV Holdings Inc.